Lufthansa rebrand: The devil is definitely in the details.


On its 100th anniversary, German airline Lufthansa has rebranded evolved its branding with some of the most subtle tweaks to its famous crane icon and wordmark.


However, on closer inspection the changes are incredibly well thought-out for this 77-year old company. Read more about the details at Brand New.

Opinion: Brand New
Design: Martin et Karczinski