Lufthansa rebrand: The devil is definitely in the details.

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On its 100th anniversary, German airline Lufthansa has rebranded evolved its branding with some of the most subtle tweaks to its famous crane icon and wordmark.

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However, on closer inspection the changes are incredibly well thought-out for this 77-year old company. Read more about the details at Brand New.

Opinion: Brand New
Design: Martin et Karczinski