How Paul Rand Presented Trademark Designs to Clients (1971/1972)

Paul Rand client logo presentation

Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.

There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!

Rationale — How Paul Rand Presents Trademark Designs to Clients