Established in 1967, Rolling Stone magazine covers popular culture (ie; not just Rock Music) and has recently updated its longstanding logo with a cleaner modern take, as shown below:
At first I was happy to see this modernised update, but on reflection – and if RS continues as a printed magazine to a sufficient degree – I think I prefer the original ‘drop shadow logos’, especially after seeing the low impact results seen on 2 of this years magazines;
But of course this is completely one persons perspective and the brand likely needs to appear more contemporary in the current age of social media.
I’m actually a huge fan of the highly-unique pinstripe effect as seen on the ORIGINAL logo designed by Jim Parkinson, and seen on the 10th Anniversary issue of RS;
Here’s some more covers with the pinstripe logo featuring Michael Jackson (and, ugh, Stevie Nicks);
And RS covers with the original ‘drop shadow’ logo, pre-update;
Finally, a new RS monogram was created — pretty straightforward really — and will work just fine across digital/social media:
If they had considered retaining the pinstripes; perhaps as an inset pattern, the original brand flavour could have been better retained.