Blog

New Logo & Identity for Athlete’s Foot Australia

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Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.

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Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.

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Great work! See/read more at Brand New

Vyxl — Rapid brand for Digital Lions

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Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

What Does That Funny Squiggle Mean? (BBC)

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manA fun set of short, BBC-licensed mograph videos explaining the fascinating history behind some of the familiar – and not so familiar – symbols we see on our modern devices. The most fun surprise here at Vyxl is the story of the ‘Little Pointing Hand’ symbol – well worth a watch during breaktime!

The @ symbol
& – Ampersand
‽ – Interrobang
¶ – The Pilcrow
# – The Hashtag
☞ – The Little Pointing Hand Symbol

Will that be One Space or Two?

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At Vyxl, well-chosen fonts need to perform and behave beyond design appeal and basic readability and that’s where we move into deeper areas of Typography (leading, kerning, tracking and layout design) as well as beyond into good copywriting.

Take a read of this superb Washington Post article and see if you feel strongly about either argument discussed.

It may be a nuanced subject (well, sure, it is) but for any content consumption, clearly messaged advertising, Brand acumen, solid UX or to help achieve plain language, the devil is in the details.

2 spaces?  I’m in!

The Washington Post

rFactor2 — ‘Racing Into the Future’ Marcel Offermans @ Luminis DevCon 2018

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It’s rare to see such an in-depth and revealing Game Dev talk available for free online viewing less than a week after the actual event (GDC I’m looking at you, here…). Yet here we can watch Marcel Offermans from Studio 397 talk about many of the processes involved in the ongoing rFactor2 race simulator development.

Of particular interest to Vyxl is their UI Design backstory, and the architecture overhaul needed mid-project. Additional to that Marcel explains many other facets of creating the title such as licensing and laser-scanning racetracks, tyre modelling and 3D model creation.

Thanks to Luminis DevCon for sharing, and Marcel for the fascinating talk.

Full Video:

(Marcel discusses the UI @ 34m, 53s)

How Paul Rand Presented Trademark Designs to Clients (1971/1972)

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Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.

There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!

Rationale — How Paul Rand Presents Trademark Designs to Clients