Very rare to see a video on a Car channel dedicated just to opinion on the history of a well-known Automotive Marques’ logo. Check out Carfections’ short piece about the possible origins of McLarens’ distinctive swoosh!
The ‘New Coke’ launch back in April 1985 is a Vyxl personal favourite Brand story — one that reminds us to respect the original product; but also teaches that apparent failure may still result in success — whether planned or otherwise…
It’s rare to see such an in-depth and revealing Game Dev talk available for free online viewing less than a week after the actual event (GDC I’m looking at you, here…). Yet here we can watch Marcel Offermans from Studio 397 talk about many of the processes involved in the ongoing rFactor2 race simulator development.
Of particular interest to Vyxl is their UI Design backstory, and the architecture overhaul needed mid-project. Additional to that Marcel explains many other facets of creating the title such as licensing and laser-scanning racetracks, tyre modelling and 3D model creation.
Thanks to Luminis DevCon for sharing, and Marcel for the fascinating talk.
(Marcel discusses the UI @ 34m, 53s)
Very informative article detailing some of the do’s and don’ts of form design – where forms can either offer low friction entry to your app, website, game or service; or stop your potential customer in their tracks. Great read!
Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.
There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!
Just 3 days old, the stunning-looking Sea of Thieves by legendary UK developer Rare gets the full Polygon review. Offering a shared-world, co-op, cross-platform (Xbox One and Windows) experience, SoT certainly looks as good as it sounds.
Take a read of Polygons’ review and check out their live-streamed 1.5 hour YouTube playthrough too!
Stunning, striking visual identity design for the Royal Belgian Speedskating Federation (RBSF in English / KBSF in Dutch), for the recent PyeongChang 2018 Winter Olympics in South Korea.
See more of this incredible identity at Brand New.
Love it when Designers solve problems; in this case Tokyo-based Kosuke Takahashi considered combining the requirements of the blind and non-blind into a single typeface, by allowing Braille to guide an underlying OCR-style typeface.
Brilliant concept – would be great to see this applied in real-life!
Seriously eye-popping photography from Kate Ballis — aided by the wholly 50’s Americana subject-matter, apparently in Palm Springs.
Not much additional information sadly, but Vyxl seriously recommends taking a closer look. Stunning!
Wired recently took a closer look at some of the spectacular UI design seen in The Last Jedi, which pay homage to Star Wars Art Director Harry Lange and IBM computer graphics pioneer John Whitney. Stunning work.
On its 100th anniversary, German airline Lufthansa has
rebranded evolved its branding with some of the most subtle tweaks to its famous crane icon and wordmark.
However, on closer inspection the changes are incredibly well thought-out for this 77-year old company. Read more about the details at Brand New.
Fascinating —and painstakingly designed— microsite detailing 12 laws of UX, based on research by Pyschologists, Economists, UX experts and the laws of nature.
Vyxl is proud to have been involved in the Branding and Marketing collateral Design for the upcoming Retro Rides 2018 Weekender; a classic car event run in the UK by a long-time friend. Click to see more. Continue reading “Vyxl — Branding & Collateral Design: Retro Rides 2018 Weekender”
Vyxl recently had the opportunity of a rapid rebrand of the Billy Strange Racing YouTube channel, and with Sim Racing a favourite Vyxl pastime the results were particularly satisfying.
With Billy rapidly expanding his subscription-base, Vyxl is honoured to be a part of his ongoing success.
Click on to read more about the design!
Super-fun update to a fun US Pizza brand established in the late 50’s.
What’s great with this is that the brand update has retained the charm of that era -particularly notable in the illustration examples as shown above, as well as some well-considered pruning: that of Caesar’s own chest hair.
Read more about the rebrand over at Brand New.
Vyxl absolutely loves the logo for the 2018 WCC.
Vyxl now has presence on Twitter, where the Vyxl Blog —and any other Vyxl-specific news— will feed out to. Please follow, read, retweet, say hi!
Brilliantly simple concept of tweaking branding to save ink: a win-win in terms of both cost-saving to companies, and reduction in waste.
With Formula 1™ bought this year by media company Liberty Media –and the existing F1 logotype 23 years old- a change was expected sooner rather than later.
Vyxl has mixed feelings about the results and may share thoughts as the identity is rolled out further – likely in the coming months before the 2018 season commences.
There’s no doubt the soda/fizzy drinks industry is highly competitive – and lucrative. UK’s Ugly Drinks is a superb product idea -a soda leaving out a lot of the unnecessary junk- and recently rebranded — the results just leave a huge smile on your face!
Deep and hugely insightful article posturing alternative approaches to monetization/IAP in the recently released -and controversial- Star Wars: Battlefront II.
Although there are some very familiar examples within this article, there are a few real gems Vyxl was unaware of before – particularly the Museum Of London logo shown above/in the thumbnail. Click the image or link to see more…
Fourth in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — Project Cars 2”
Everyone loves LEGO, right? And, as one of the world’s most recognisable toy brands, its’ logo development proves pretty fascinating too. (Spoiler alert: Lego’s bricks were first plainspokenly called “Automatic Binding Bricks”).
Huge, in-depth article about the art, science and logic of designing perfect sliders for interfaces and web.
Third in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — Automobilista”
Welcome to the second in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — Assetto Corsa”
Welcome to an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — RaceRoom Racing Experience (aka RRRE/R3E)”
Neat little summary article over at Polygon about the current situation with EA-Disney’s numerous Star Wars titles. With Star Wars: Battlefront 2 expected next month, it’s also sad to note the closure -yesterday- of Visceral by EA.