Sans Forgetica — A Typeface that aids information retention

sf3.jpg

A multidisciplinary team of designers and researchers from RMIT’s School of Design and its Behavioural Business Lab have designed a font using the principles of cognitive psychology to help students (and learners) better remember study notes.

With years of experience in eLearning methodologies, Chris @ Vyxl has a fascination with ensuring learners – and casual readers alike – retain as much information as possible from the sources we design and present to them.

And there are many tools and tricks: from clean and simple UI; quizlets within learning content to the often-forgotten plain language. 

Typography also plays a significant part to play in content presentation and information absorption, and the results of RMIT’s studies are a fascinating reminder that we can always strive for improvement.

When a piece of information is too easily and cleanly read, it can fail to engage our brains in the kind of deeper cognitive processing necessary for effective retention and recall.

Sans Forgetica is an attempt to address this somewhat ironic flaw of design. By disrupting the flow of individual letterforms, readers are subtly prompted to increase their focus on the text being communicated.

sf2Read more, and get the free Typeface (which includes a PDF story about the project with the download) at Massachusetts Institute of Technology — Sans Forgetica

There’s also a Chrome extension too!

VYXL_Logo_2018_Q4_MASTER_90

There are too many video games. What now? (Polygon)

Polygon_5_1920px

Hard-hitting article over at Polygon about the massive increase in game titles released every year, and the challenges facing smaller teams getting their work noticed.

One of the most eye-opening facts Polygon quote is the number of games on Steam nearly doubled year-on-year from 2014 onwards (1,772 in 2014 upto 7,672 in 2017); which equates to around 16 new titles a day currently. The number of games on Nintendo Switch’s eShop also multiplied by a factor of 5 in just a single year.

In a climate where every game is stuffed to the gills with five tiers of colored loot, massive open worlds, reams of optional content and a dozen content patches lurking on the schedule before the core package even hits store shelves, it seems that game developers are battering each other harder than ever before to compete for the attention of games worldwide — Polygon

Vyxl offers services such as Branding, UI and Graphic Design — that will really help your product stand out. That first impression; whether its’ your app store logo, or your UI, is all-important in engaging your players and customers. Get in touch!
VYXL_btn_connect

Take a read of the full article over at Polygon:
There are too many video games. What now?

VYXL_vyxl_logo2_wht_300

New Logo & Identity for Athlete’s Foot Australia

athletes_foot_aus_logo

Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.

athletes_foot_aus_posters_01

Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.

athletes_foot_aus_retail_03

Great work! See/read more at Brand New

Vyxl — Rapid brand for Digital Lions

Vyxl_DigitalLions_SQ

Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

How Paul Rand Presented Trademark Designs to Clients (1971/1972)

Paul Rand client logo presentation

Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.

There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!

Rationale — How Paul Rand Presents Trademark Designs to Clients