There are too many video games. What now? (Polygon)

Polygon_5_1920px

Hard-hitting article over at Polygon about the massive increase in game titles released every year, and the challenges facing smaller teams getting their work noticed.

One of the most eye-opening facts Polygon quote is the number of games on Steam nearly doubled year-on-year from 2014 onwards (1,772 in 2014 upto 7,672 in 2017); which equates to around 16 new titles a day currently. The number of games on Nintendo Switch’s eShop also multiplied by a factor of 5 in just a single year.

In a climate where every game is stuffed to the gills with five tiers of colored loot, massive open worlds, reams of optional content and a dozen content patches lurking on the schedule before the core package even hits store shelves, it seems that game developers are battering each other harder than ever before to compete for the attention of games worldwide — Polygon

Vyxl offers services such as Branding, UI and Graphic Design — that will really help your product stand out. That first impression; whether its’ your app store logo, or your UI, is all-important in engaging your players and customers. Get in touch!
VYXL_btn_connect

Take a read of the full article over at Polygon:
There are too many video games. What now?

VYXL_vyxl_logo2_wht_300

When Sneakers & Drum Machines collide

puma_roland_rs-100_rs-0_combo.jpg

Sneaker culture takes influences from all strains of culture, society and nature. Shortly Puma will release sneakers inspired directly from the legendary Roland TR-808 drum machine, with the RS-0 and RS-100 (shown below) on ‘808 day’; 08/08.

Puma-shoes-1200x630.jpg

Vyxl is a huge fan of both Sneakers and the 808, and while the results maybe a little gimmicky, I’m incredibly tempted to pick up one or the other… particularly with the 808 colour schemes accurately applied even to the outsole lugs;

18AW_SP_RS_Roland_RS100_0012

Footnotes; The RS-100 is a modern sneaker inspired by the Puma RS Computer Shoe; a somewhat distinctive sneaker released in the mid-80’s with an onboard-computer;

pumarscomputershoe.png

And finally, the drum machine shown in Pumas’ promotional photography at the very top of the article is the recent Roland TR-08, and not an original TR-808… the geek in me just needed to say that.

New Logo & Identity for Athlete’s Foot Australia

athletes_foot_aus_logo

Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.

athletes_foot_aus_posters_01

Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.

athletes_foot_aus_retail_03

Great work! See/read more at Brand New

Vyxl — Rapid brand for Digital Lions

Vyxl_DigitalLions_SQ

Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

Will that be One Space or Two?

wp

At Vyxl, well-chosen fonts need to perform and behave beyond design appeal and basic readability and that’s where we move into deeper areas of Typography (leading, kerning, tracking and layout design) as well as beyond into good copywriting.

Take a read of this superb Washington Post article and see if you feel strongly about either argument discussed.

It may be a nuanced subject (well, sure, it is) but for any content consumption, clearly messaged advertising, Brand acumen, solid UX or to help achieve plain language, the devil is in the details.

2 spaces?  I’m in!

The Washington Post

How Paul Rand Presented Trademark Designs to Clients (1971/1972)

Paul Rand client logo presentation

Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.

There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!

Rationale — How Paul Rand Presents Trademark Designs to Clients