Automobilista 2 — first reveal of UI Designs by Vyxl

Back in November 2017 I sent an email to Reiza Studios, offering my services to design the UI and Branding for Automobilista 2 — a title that I don’t believe was announced at the time but was very much anticipated by the Sim Racing community.

Now, here in early February 2020 and with the original Automobilista title voted #2 best Racing Sim over at Race Department I am extremely proud to have been involved on both these aspects for the forthcoming succcessor to that title (please do check out the post about the Vyxl branding for AMS2 here).

Reiza recently shared some preview images of the AMS2 UI designed by Vyxl and assisted + guided by the awesome Reiza team, so I felt it would be good to share them here on Vyxl.co too —

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It’s no big secret that AMS2 is built on the foundations of the Madness Engine (Project Cars 2) so designing a fresh UI on that platform while retaining the brand feel of AMS1 and delivering a contemporary appearance has been a challenge — but a highly enjoyable one at that.

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As I am myself a long-term Sim Racer there was one particular design oversight made by many other Sims that I wished to ensure we avoid; placing any important buttons or information in the lower central section of the screen which is often blocked by Steering Wheels in the Players line-of-sight (a common setup for serious Sim Racers, to help the feeling of immersion).

This can be demonstrated by this early AMS2 UI mockup by Vyxl shown on my personal setup —

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Above you can see the important START button bottom right, with a button cluster for Replays and Options on the bottom left, and all central textual content floated to the top of each panel accordingly: all so the Player can navigate the UI comfortable from this viewpoint without the need to crane their necks around their Wheel rim to read awkwardly-placed UI elements.

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Loading Screen, with load bar across the screen top

The same design thinking is also applied to the Replay taskbar; an element that slides down from the screen top and auto-hides itself after a few seconds of Player inaction, allowing the Race replay to be fully visible —

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** Please note that all the content in the images shown above is placeholder and no final Game content should be inferred **

Automobilista 2 is scheduled for release in March 2020 and Vyxl is very excited and proud to have been involved with this fantastic title.

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Reiza Studios — Website
Reiza Studios — Facebook page
Reiza Studios — YouTube Channel
Automobilista 2 – Steam Page

If Vyxl can elevate your Brand, Game, App, Product, Service or Event — please get in touch by clicking the link below.

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Vyxl T-Shirt Design for Retro Rides Weekender 2019

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Always nice seeing real-world results of computer-based design work! Both the client — and Vyxl — are really pleased with the results.

Good luck to David at Retro Rides for his forthcoming event at Goodwood Circuit in the UK.

Hit the link below to snaffle any last-minute tickets (if any remain) where the T-Shirts will be on sale exclusively.

Retro Rides Weekender — Web Store
Retro Rides Weekender — Facebook Page

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Unsplash — Rebrand of a Superb (and free!) Stock Resource

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Vyxl has used Unsplash imagery within presentation work on a number of occasions, and can’t recommend this resource enough.

While the volume of content (550,000+ claimed images) doesn’t approach the long-long-established likes of Getty (over 200 million claimed assets) bear in mind it’s both free and provides ‘anti-stock‘; attempting to avoid the homogenised banality of mainstream stock photography. Vyxl definitely approves!

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All this aside, Unsplash has recently had a rebrand (new logo above, old below) and the results are perfect in my opinion.

The logo can be interpreted however you like it: Vyxl sees a ‘U’, a digital ‘splash’, a highly-minimalised Camera icon, or even an asset being removed from a resource.

I’ll leave it you to interpret more!usoldUnsplash

Read more about the rebrand at Mackey Saturdays’ own website
(ps—Pexels is another free Stock imagery resource worth bookmarking!)

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There are too many video games. What now? (Polygon)

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Hard-hitting article over at Polygon about the massive increase in game titles released every year, and the challenges facing smaller teams getting their work noticed.

One of the most eye-opening facts Polygon quote is the number of games on Steam nearly doubled year-on-year from 2014 onwards (1,772 in 2014 upto 7,672 in 2017); which equates to around 16 new titles a day currently. The number of games on Nintendo Switch’s eShop also multiplied by a factor of 5 in just a single year.

In a climate where every game is stuffed to the gills with five tiers of colored loot, massive open worlds, reams of optional content and a dozen content patches lurking on the schedule before the core package even hits store shelves, it seems that game developers are battering each other harder than ever before to compete for the attention of games worldwide — Polygon

Vyxl offers services such as Branding, UI and Graphic Design — that will really help your product stand out. That first impression; whether its’ your app store logo, or your UI, is all-important in engaging your players and customers. Get in touch!
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Take a read of the full article over at Polygon:
There are too many video games. What now?

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When Sneakers & Drum Machines collide

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Sneaker culture takes influences from all strains of culture, society and nature. Shortly Puma will release sneakers inspired directly from the legendary Roland TR-808 drum machine, with the RS-0 and RS-100 (shown below) on ‘808 day’; 08/08.

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Vyxl is a huge fan of both Sneakers and the 808, and while the results maybe a little gimmicky, I’m incredibly tempted to pick up one or the other… particularly with the 808 colour schemes accurately applied even to the outsole lugs;

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Footnotes; The RS-100 is a modern sneaker inspired by the Puma RS Computer Shoe; a somewhat distinctive sneaker released in the mid-80’s with an onboard-computer;

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And finally, the drum machine shown in Pumas’ promotional photography at the very top of the article is the recent Roland TR-08, and not an original TR-808… the geek in me just needed to say that.

New Logo & Identity for Athlete’s Foot Australia

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Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.

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Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.

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Great work! See/read more at Brand New

Vyxl — Rapid brand for Digital Lions

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Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

Will that be One Space or Two?

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At Vyxl, well-chosen fonts need to perform and behave beyond design appeal and basic readability and that’s where we move into deeper areas of Typography (leading, kerning, tracking and layout design) as well as beyond into good copywriting.

Take a read of this superb Washington Post article and see if you feel strongly about either argument discussed.

It may be a nuanced subject (well, sure, it is) but for any content consumption, clearly messaged advertising, Brand acumen, solid UX or to help achieve plain language, the devil is in the details.

2 spaces?  I’m in!

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How Paul Rand Presented Trademark Designs to Clients (1971/1972)

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Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.

There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!

Rationale — How Paul Rand Presents Trademark Designs to Clients