While I’d love to be at PAX Aus this year, I’m incredibly proud that 3 x Game Titles which have employed Vyxl services in the last few months are currently showcasing at the Melbourne event. If you’re there, check them out! Read on to see more. Continue reading “Vyxl work at PAX Aus, Melbourne Oct 11-13”
Vyxl is extremely proud to have been involved with this exciting title — a forthcoming ‘post-apocalyptic RPG’ set in the Australian Outback, targeted for release in 2021 on Steam (PC), PS4, Xbox One and Nintendo Switch — by developing the master Logotypes and Style Guide for the project. Continue reading “Vyxl Branding for upcoming post-apocalyptic RPG Game ‘Broken Roads’”
There’s something about the Firefox brand that evokes a warm and positive feeling which rival brands in the same tech space (no I’m not naming them) would dearly dream of. I speak for myself of course and with the likes of Googles’ Material Design highly regarded, it’s clearly a highly competitive – and emotive – area of the tech industry, particularly when platform-favourite Browser and Cloud Services are involved.
I briefly noted the previous round of Firefox visual updates here on Vyxl back in late 2017, and evolution not revolution appears to be the mantra again with Mozilla (sorry, Moz://a) with this June 2019 update.
The biggest reveal here is the new Firefox parent brand, which can be seen in the masthead image above, and sat top of the logo group below—
Now, don’t panic!… the Fox has not been lost, as she (or indeed he) now represents the Browser platform specifically, with abstracted iconography such as a magnifying glass, human silhouette and… that cloud/umbrella icon representing Moz://as other services.
At first I felt the cloud/umbrella should have a reversed arrow pointing up into ‘the cloud’. But hey, you can send out of the cloud, so fair enough ;-)
Whether you feel the Fox has further lost her/his personality is more of a conversation starter (at the kind of parties I never get invited to) but certainly the fox has lost its paw, which may evoke a certain sadness for some of us, but undoubtedly will have been for more practical reasons such as scaling within digital mediums (a quick recap of the prior logos is shown below)
Where I’m less comfortable with the brand evolution results is how close they get to the Googles Material Design feel with a set of rather mixed result illustrations, and I can’t help feeling these were somewhat rushed —
Finally, Moz://a appear to have omitted (or simply forgotten) other products/projects such as Pocket, WebThings, Hubs, Firefox Reality, Common Voice from their rebrand announcement.
While I like some elements of the rebrand, I can’t help feeling a few corners have been cut here. I couldn’t imagine Google doing that.
Vyxl offers Branding, Logo Design and Iconography among a host of other Design services. Get in touch now, to see how Vyxl can elevate your Product, Game, App, I.P., Service or Event!
Fantastic video for a fantastic event — the Retro Rides Weekender 2019 Official Video. Vyxl is honoured to have helped out with Graphic and Collateral Design for this event, which appears to have been a huge success. Well worth a watch if you love retro cars of any size, shape or finish!
Incredibly excited that a title I’ve been working on in secret for a few months, was announced yesterday. Automobilista (motorist in Portuguese) is a highly-regarded Sim Racing series developed by Brazilian-based Reiza Studios.
Vyxl has delivered new logotypes for the title —aka AMS2— and is working on the UI for the late-2019 launch (with some world-first design concepts, to be announced in due course).
Below you can see the logotypes, heavily inspired by (and fixing issues with) the original logo, shown bottom. Vyxl wanted to deliver a highly polished, highly recognisable motorsport-inspired identity, with the need to encapsulate the titles’ 14 characters within a recognisable silhouette for maximum readability wherever used. The master logotype even retains a horizon line, inspired by its’ predecessor. The acronym and social media badge/icons provide further flexibility for the brands’ applications across Social Media, Print and within Digital realms.
Original title logo for reference —
Reiza have created an announcement teaser featuring some of the titles new features (such as a new graphics engine including weather and day/night cycles) and of course Vyxl’s AMS2 logo design. Check it out —
Great work from all the team at Reiza, to say I’m very excited for this title would be a massive understatement!
Always nice seeing real-world results of computer-based design work! Both the client — and Vyxl — are really pleased with the results.
Good luck to David at Retro Rides for his forthcoming event at Goodwood Circuit in the UK.
Hit the link below to snaffle any last-minute tickets (if any remain) where the T-Shirts will be on sale exclusively.
Warp.Net has a great interview with Ian Anderson, co-founder of probably one of Vyxl’s favourite design studios of all time: the legendary Designers Republic (Warp Records, Wipeout games, Pulp, Aphex Twin, Autechre).
Covering the foundation of Warp, the development of the branding, and his working relationship with Warp Artists over 30 years, this is a great read.
Vyxl was recently involved in a rebrand for the 22nd Century Racing Series (’22RS’) racing game title currently in development at GOATi Entertainment in Melbourne, Australia.
Read on to see the development work that went into this. Continue reading “Vyxl Logo Design for 22RS”
There’s something incredibly likable and positive about this re-branding of Dunkin’ Donuts that is too good not to share (the re-brand is a few months old, so please excuse the tardiness!).
Vyxl has used Unsplash imagery within presentation work on a number of occasions, and can’t recommend this resource enough.
While the volume of content (550,000+ claimed images) doesn’t approach the long-long-established likes of Getty (over 200 million claimed assets) bear in mind it’s both free and provides ‘anti-stock‘; attempting to avoid the homogenised banality of mainstream stock photography. Vyxl definitely approves!
All this aside, Unsplash has recently had a rebrand (new logo above, old below) and the results are perfect in my opinion.
The logo can be interpreted however you like it: Vyxl sees a ‘U’, a digital ‘splash’, a highly-minimalised Camera icon, or even an asset being removed from a resource.
I’ll leave it you to interpret more!Unsplash
Vyxl is immensely proud to be involved with the second Retro Rides Weekender, following the success of their 2018 event held at the legendary Goodwood racing circuit in the UK.
Channel 4 — a UK Television channel broadcasting since 1982 — has always stoked controversy and skirted the very edges of culture and taste.
I’d lost track of the number of C4’s offsprings — which now include Film4, E4, More4, 4Music and 4seven — and the entire suite of channels has recently had a consistent rebrand applied, the results of which you can see below:
Personally I’m not hugely impressed by the resulting set of logos; while they’re far more consistent as a whole, sharper for a digital age and each have a unique secondary colour; some feel unresolved with a mixture of rounded corners (the M in More for example) and sharp edges. Not easy to look at, especially in a group.
However, the hit-and-miss rebrand aside, C4 have a thoroughly weird and wonderful set (19, I believe) of new idents at their disposal, courtesy of a variety of UK-based creatives. Take a look at the rebrand reel below —
Things get really freaky with the unseen idents from the reel above; so if you like challenging, contemporary and wtf-laugh-out-loud ident animation…. see below!
Vyxl offers Branding and Art Direction services — get in touch if I can help your company, studio, game, product, event, or anything else besides!
Info and videos courtesy of the awesome BrandNew.
Hard-hitting article over at Polygon about the massive increase in game titles released every year, and the challenges facing smaller teams getting their work noticed.
One of the most eye-opening facts Polygon quote is the number of games on Steam nearly doubled year-on-year from 2014 onwards (1,772 in 2014 upto 7,672 in 2017); which equates to around 16 new titles a day currently. The number of games on Nintendo Switch’s eShop also multiplied by a factor of 5 in just a single year.
In a climate where every game is stuffed to the gills with five tiers of colored loot, massive open worlds, reams of optional content and a dozen content patches lurking on the schedule before the core package even hits store shelves, it seems that game developers are battering each other harder than ever before to compete for the attention of games worldwide — Polygon
Vyxl offers services such as Branding, UI and Graphic Design — that will really help your product stand out. That first impression; whether its’ your app store logo, or your UI, is all-important in engaging your players and customers. Get in touch!
Take a read of the full article over at Polygon:
There are too many video games. What now?
Free from the usual restraints of corporate branding, the Inflatable: Expanding Works of Art exhibition at the Exploratorium in San Francisco employed a hugely refreshingly visual style with its’ dynamic, inflating blue letterforms. Continue reading “Inflatable: When branding design loses its inhibitions”
Established in 1967, Rolling Stone magazine covers popular culture (ie; not just Rock Music) and has recently updated its longstanding logo with a cleaner modern take, as shown below:
Continue reading “Rolling Stone logo updated”
Sneaker culture takes influences from all strains of culture, society and nature. Shortly Puma will release sneakers inspired directly from the legendary Roland TR-808 drum machine, with the RS-0 and RS-100 (shown below) on ‘808 day’; 08/08.
Vyxl is a huge fan of both Sneakers and the 808, and while the results maybe a little gimmicky, I’m incredibly tempted to pick up one or the other… particularly with the 808 colour schemes accurately applied even to the outsole lugs;
Footnotes; The RS-100 is a modern sneaker inspired by the Puma RS Computer Shoe; a somewhat distinctive sneaker released in the mid-80’s with an onboard-computer;
And finally, the drum machine shown in Pumas’ promotional photography at the very top of the article is the recent Roland TR-08, and not an original TR-808… the geek in me just needed to say that.
This is a truly delightful set of packaging design, hailing from Portugal. Yet it’s also very confusing. Continue reading “Home Sweet Home Sushi Kids — Confusing yet beautiful Product Design!”
Vyxl doesn’t comment on Politics – and rest assured the only commentary here will be on design – but with the recent surprise win of a young female Democrat representative against a long-standing male Democrat in New York, design seems to have been highly effective. (Click to read on >) Continue reading “Alexandria Ocasio-Cortez”
Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.
Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.
Great work! See/read more at Brand New
Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.
The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.
As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.
Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)
At Vyxl, well-chosen fonts need to perform and behave beyond design appeal and basic readability and that’s where we move into deeper areas of Typography (leading, kerning, tracking and layout design) as well as beyond into good copywriting.
Take a read of this superb Washington Post article and see if you feel strongly about either argument discussed.
It may be a nuanced subject (well, sure, it is) but for any content consumption, clearly messaged advertising, Brand acumen, solid UX or to help achieve plain language, the devil is in the details.
2 spaces? I’m in!
Very rare to see a video on a Car channel dedicated just to opinion on the history of a well-known Automotive Marques’ logo. Check out Carfections’ short piece about the possible origins of McLarens’ distinctive swoosh!
The ‘New Coke’ launch back in April 1985 is a Vyxl personal favourite Brand story — one that reminds us to respect the original product; but also teaches that apparent failure may still result in success — whether planned or otherwise…
Fascinating insight into legendary Graphic Designer/Art Director Paul Rand — designer of some of the most famous logos such as IBM, NeXT (Steve Jobs non-Apple company), abc, UPS, and nearly that rather funky rebrand of Ford you can see above.
There’s also a downloadable 6-page PDF of the full article, from the original Graphis magazine in which it featured!
Stunning, striking visual identity design for the Royal Belgian Speedskating Federation (RBSF in English / KBSF in Dutch), for the recent PyeongChang 2018 Winter Olympics in South Korea.
See more of this incredible identity at Brand New.
On its 100th anniversary, German airline Lufthansa has
rebranded evolved its branding with some of the most subtle tweaks to its famous crane icon and wordmark.
However, on closer inspection the changes are incredibly well thought-out for this 77-year old company. Read more about the details at Brand New.
Vyxl is proud to have been involved in the Branding and Marketing collateral Design for the upcoming Retro Rides 2018 Weekender; a classic car event run in the UK by a long-time friend. Click to see more. Continue reading “Vyxl — Branding & Collateral Design: Retro Rides 2018 Weekender”
Super-fun update to a fun US Pizza brand established in the late 50’s.
What’s great with this is that the brand update has retained the charm of that era -particularly notable in the illustration examples as shown above, as well as some well-considered pruning: that of Caesar’s own chest hair.
Read more about the rebrand over at Brand New.
Vyxl now has presence on Twitter, where the Vyxl Blog —and any other Vyxl-specific news— will feed out to. Please follow, read, retweet, say hi!
Brilliantly simple concept of tweaking branding to save ink: a win-win in terms of both cost-saving to companies, and reduction in waste.