Sans Forgetica — A Typeface that aids information retention

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A multidisciplinary team of designers and researchers from RMIT’s School of Design and its Behavioural Business Lab have designed a font using the principles of cognitive psychology to help students (and learners) better remember study notes.

With years of experience in eLearning methodologies, Chris @ Vyxl has a fascination with ensuring learners – and casual readers alike – retain as much information as possible from the sources we design and present to them.

And there are many tools and tricks: from clean and simple UI; quizlets within learning content to the often-forgotten plain language. 

Typography also plays a significant part to play in content presentation and information absorption, and the results of RMIT’s studies are a fascinating reminder that we can always strive for improvement.

When a piece of information is too easily and cleanly read, it can fail to engage our brains in the kind of deeper cognitive processing necessary for effective retention and recall.

Sans Forgetica is an attempt to address this somewhat ironic flaw of design. By disrupting the flow of individual letterforms, readers are subtly prompted to increase their focus on the text being communicated.

sf2Read more, and get the free Typeface (which includes a PDF story about the project with the download) at Massachusetts Institute of Technology — Sans Forgetica

There’s also a Chrome extension too!

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New Logo & Identity for Athlete’s Foot Australia

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Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.

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Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.

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Great work! See/read more at Brand New

Vyxl — Rapid brand for Digital Lions

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Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

What Does That Funny Squiggle Mean? (BBC)

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manA fun set of short, BBC-licensed mograph videos explaining the fascinating history behind some of the familiar – and not so familiar – symbols we see on our modern devices. The most fun surprise here at Vyxl is the story of the ‘Little Pointing Hand’ symbol – well worth a watch during breaktime!

The @ symbol
& – Ampersand
‽ – Interrobang
¶ – The Pilcrow
# – The Hashtag
☞ – The Little Pointing Hand Symbol

Will that be One Space or Two?

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At Vyxl, well-chosen fonts need to perform and behave beyond design appeal and basic readability and that’s where we move into deeper areas of Typography (leading, kerning, tracking and layout design) as well as beyond into good copywriting.

Take a read of this superb Washington Post article and see if you feel strongly about either argument discussed.

It may be a nuanced subject (well, sure, it is) but for any content consumption, clearly messaged advertising, Brand acumen, solid UX or to help achieve plain language, the devil is in the details.

2 spaces?  I’m in!

The Washington Post