Vyxl is extremely proud to have been involved with this exciting title — a forthcoming ‘post-apocalyptic RPG’ set in the Australian Outback, targeted for release in 2021 on Steam (PC), PS4, Xbox One and Nintendo Switch — by developing the master Logotypes and Style Guide for the project. Continue reading “Vyxl Branding for upcoming post-apocalyptic RPG Game ‘Broken Roads’”
There’s something about the Firefox brand that evokes a warm and positive feeling which rival brands in the same tech space (no I’m not naming them) would dearly dream of. I speak for myself of course and with the likes of Googles’ Material Design highly regarded, it’s clearly a highly competitive – and emotive – area of the tech industry, particularly when platform-favourite Browser and Cloud Services are involved.
I briefly noted the previous round of Firefox visual updates here on Vyxl back in late 2017, and evolution not revolution appears to be the mantra again with Mozilla (sorry, Moz://a) with this June 2019 update.
The biggest reveal here is the new Firefox parent brand, which can be seen in the masthead image above, and sat top of the logo group below—
Now, don’t panic!… the Fox has not been lost, as she (or indeed he) now represents the Browser platform specifically, with abstracted iconography such as a magnifying glass, human silhouette and… that cloud/umbrella icon representing Moz://as other services.
At first I felt the cloud/umbrella should have a reversed arrow pointing up into ‘the cloud’. But hey, you can send out of the cloud, so fair enough ;-)
Whether you feel the Fox has further lost her/his personality is more of a conversation starter (at the kind of parties I never get invited to) but certainly the fox has lost its paw, which may evoke a certain sadness for some of us, but undoubtedly will have been for more practical reasons such as scaling within digital mediums (a quick recap of the prior logos is shown below)
Where I’m less comfortable with the brand evolution results is how close they get to the Googles Material Design feel with a set of rather mixed result illustrations, and I can’t help feeling these were somewhat rushed —
Finally, Moz://a appear to have omitted (or simply forgotten) other products/projects such as Pocket, WebThings, Hubs, Firefox Reality, Common Voice from their rebrand announcement.
While I like some elements of the rebrand, I can’t help feeling a few corners have been cut here. I couldn’t imagine Google doing that.
Vyxl offers Branding, Logo Design and Iconography among a host of other Design services. Get in touch now, to see how Vyxl can elevate your Product, Game, App, I.P., Service or Event!
Fantastic video for a fantastic event — the Retro Rides Weekender 2019 Official Video. Vyxl is honoured to have helped out with Graphic and Collateral Design for this event, which appears to have been a huge success. Well worth a watch if you love retro cars of any size, shape or finish!
Incredibly excited that a title I’ve been working on in secret for a few months, was announced yesterday. Automobilista (motorist in Portuguese) is a highly-regarded Sim Racing series developed by Brazilian-based Reiza Studios.
Vyxl has delivered new logotypes for the title —aka AMS2— and is working on the UI for the late-2019 launch (with some world-first design concepts, to be announced in due course).
Below you can see the logotypes, heavily inspired by (and fixing issues with) the original logo, shown bottom. Vyxl wanted to deliver a highly polished, highly recognisable motorsport-inspired identity, with the need to encapsulate the titles’ 14 characters within a recognisable silhouette for maximum readability wherever used. The master logotype even retains a horizon line, inspired by its’ predecessor. The acronym and social media badge/icons provide further flexibility for the brands’ applications across Social Media, Print and within Digital realms.
Original title logo for reference —
Reiza have created an announcement teaser featuring some of the titles new features (such as a new graphics engine including weather and day/night cycles) and of course Vyxl’s AMS2 logo design. Check it out —
Great work from all the team at Reiza, to say I’m very excited for this title would be a massive understatement!
Always nice seeing real-world results of computer-based design work! Both the client — and Vyxl — are really pleased with the results.
Good luck to David at Retro Rides for his forthcoming event at Goodwood Circuit in the UK.
Hit the link below to snaffle any last-minute tickets (if any remain) where the T-Shirts will be on sale exclusively.
Warp.Net has a great interview with Ian Anderson, co-founder of probably one of Vyxl’s favourite design studios of all time: the legendary Designers Republic (Warp Records, Wipeout games, Pulp, Aphex Twin, Autechre).
Covering the foundation of Warp, the development of the branding, and his working relationship with Warp Artists over 30 years, this is a great read.
Vyxl was recently involved in a rebrand for the 22nd Century Racing Series (’22RS’) racing game title currently in development at GOATi Entertainment in Melbourne, Australia.
Read on to see the development work that went into this. Continue reading “Vyxl Logo Design for 22RS”
Vyxl is immensely proud to be involved with the second Retro Rides Weekender, following the success of their 2018 event held at the legendary Goodwood racing circuit in the UK.
Hard-hitting article over at Polygon about the massive increase in game titles released every year, and the challenges facing smaller teams getting their work noticed.
One of the most eye-opening facts Polygon quote is the number of games on Steam nearly doubled year-on-year from 2014 onwards (1,772 in 2014 upto 7,672 in 2017); which equates to around 16 new titles a day currently. The number of games on Nintendo Switch’s eShop also multiplied by a factor of 5 in just a single year.
In a climate where every game is stuffed to the gills with five tiers of colored loot, massive open worlds, reams of optional content and a dozen content patches lurking on the schedule before the core package even hits store shelves, it seems that game developers are battering each other harder than ever before to compete for the attention of games worldwide — Polygon
Vyxl offers services such as Branding, UI and Graphic Design — that will really help your product stand out. That first impression; whether its’ your app store logo, or your UI, is all-important in engaging your players and customers. Get in touch!
Take a read of the full article over at Polygon:
There are too many video games. What now?
Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.
The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.
As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.
Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)
The ‘New Coke’ launch back in April 1985 is a Vyxl personal favourite Brand story — one that reminds us to respect the original product; but also teaches that apparent failure may still result in success — whether planned or otherwise…
Vyxl recently had the opportunity of a rapid rebrand of the Billy Strange Racing YouTube channel, and with Sim Racing a favourite Vyxl pastime the results were particularly satisfying.
With Billy rapidly expanding his subscription-base, Vyxl is honoured to be a part of his ongoing success.
Click on to read more about the design!
Super-fun update to a fun US Pizza brand established in the late 50’s.
What’s great with this is that the brand update has retained the charm of that era -particularly notable in the illustration examples as shown above, as well as some well-considered pruning: that of Caesar’s own chest hair.
Read more about the rebrand over at Brand New.
Vyxl absolutely loves the logo for the 2018 WCC.
Although there are some very familiar examples within this article, there are a few real gems Vyxl was unaware of before – particularly the Museum Of London logo shown above/in the thumbnail. Click the image or link to see more…
Fourth in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — Project Cars 2”
Everyone loves LEGO, right? And, as one of the world’s most recognisable toy brands, its’ logo development proves pretty fascinating too. (Spoiler alert: Lego’s bricks were first plainspokenly called “Automatic Binding Bricks”).
Huge, in-depth article about the art, science and logic of designing perfect sliders for interfaces and web.
Third in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — Automobilista”
Welcome to the second in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — Assetto Corsa”
Welcome to an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. Continue reading “UI/Branding Teardown — RaceRoom Racing Experience (aka RRRE/R3E)”
Neat little summary article over at Polygon about the current situation with EA-Disney’s numerous Star Wars titles. With Star Wars: Battlefront 2 expected next month, it’s also sad to note the closure -yesterday- of Visceral by EA.
With the imminent release of Gran Turismo Sport, Sony Interactive have released this look-back with the original team discussing their visions and methods.
Racing titles -simulations in particular- are a favourite games genre at Vyxl, and there’s no doubting Gran Turismos’ huge impact and legacy on the ‘simcade’ sector of this market.
C + R Research took a look at the logo evolutions of the biggest US brands, in relation to their revenue changes. Fun fact: Starbucks was established before Apple.
With the recent launch of Firefox 57, the company has improved what was admittedly a highly characterful and admirable logo yet further.
Read more at Brand New