Vyxl is extremely proud to have been involved with this exciting title — a forthcoming ‘post-apocalyptic RPG’ set in the Australian Outback, targeted for release in 2021 on Steam (PC), PS4, Xbox One and Nintendo Switch — by developing the master Logotypes and Style Guide for the project. Continue reading “VYXL BRANDING FOR UPCOMING POST-APOCALYPTIC RPG GAME ‘BROKEN ROADS’”
There’s something about the Firefox brand that evokes a warm and positive feeling which rival brands in the same tech space (no I’m not naming them) would dearly dream of. I speak for myself of course and with the likes of Googles’ Material Design highly regarded, it’s clearly a highly competitive – and emotive – area of the tech industry, particularly when platform-favourite Browser and Cloud Services are involved.
I briefly noted the previous round of Firefox visual updates here on Vyxl back in late 2017, and evolution not revolution appears to be the mantra again with Mozilla (sorry, Moz://a) with this June 2019 update.
The biggest reveal here is the new Firefox parent brand, which can be seen in the masthead image above, and sat top of the logo group below—
Now, don’t panic!… the Fox has not been lost, as she (or indeed he) now represents the Browser platform specifically, with abstracted iconography such as a magnifying glass, human silhouette and… that cloud/umbrella icon representing Moz://as other services.
At first I felt the cloud/umbrella should have a reversed arrow pointing up into ‘the cloud’. But hey, you can send out of the cloud, so fair enough ;-)
Whether you feel the Fox has further lost her/his personality is more of a conversation starter (at the kind of parties I never get invited to) but certainly the fox has lost its paw, which may evoke a certain sadness for some of us, but undoubtedly will have been for more practical reasons such as scaling within digital mediums (a quick recap of the prior logos is shown below)
Where I’m less comfortable with the brand evolution results is how close they get to the Googles Material Design feel with a set of rather mixed result illustrations, and I can’t help feeling these were somewhat rushed —
Finally, Moz://a appear to have omitted (or simply forgotten) other products/projects such as Pocket, WebThings, Hubs, Firefox Reality, Common Voice from their rebrand announcement.
While I like some elements of the rebrand, I can’t help feeling a few corners have been cut here. I couldn’t imagine Google doing that.
Vyxl offers Branding, Logo Design and Iconography among a host of other Design services. Get in touch now, to see how Vyxl can elevate your Product, Game, App, I.P., Service or Event!
Fantastic video for a fantastic event — the Retro Rides Weekender 2019 Official Video. Vyxl is honoured to have helped out with Graphic and Collateral Design for this event, which appears to have been a huge success. Well worth a watch if you love retro cars of any size, shape or finish!