Vyxl is extremely proud to have been involved with this exciting title — a forthcoming ‘post-apocalyptic RPG’ set in the Australian Outback, targeted for release in 2021 on Steam (PC), PS4, Xbox One and Nintendo Switch — by developing the master Logotypes and Style Guide for the project. Continue reading “Vyxl Branding for upcoming post-apocalyptic RPG Game ‘Broken Roads’”
There’s something about the Firefox brand that evokes a warm and positive feeling which rival brands in the same tech space (no I’m not naming them) would dearly dream of. I speak for myself of course and with the likes of Googles’ Material Design highly regarded, it’s clearly a highly competitive – and emotive – area of the tech industry, particularly when platform-favourite Browser and Cloud Services are involved.
I briefly noted the previous round of Firefox visual updates here on Vyxl back in late 2017, and evolution not revolution appears to be the mantra again with Mozilla (sorry, Moz://a) with this June 2019 update.
The biggest reveal here is the new Firefox parent brand, which can be seen in the masthead image above, and sat top of the logo group below—
Now, don’t panic!… the Fox has not been lost, as she (or indeed he) now represents the Browser platform specifically, with abstracted iconography such as a magnifying glass, human silhouette and… that cloud/umbrella icon representing Moz://as other services.
At first I felt the cloud/umbrella should have a reversed arrow pointing up into ‘the cloud’. But hey, you can send out of the cloud, so fair enough ;-)
Whether you feel the Fox has further lost her/his personality is more of a conversation starter (at the kind of parties I never get invited to) but certainly the fox has lost its paw, which may evoke a certain sadness for some of us, but undoubtedly will have been for more practical reasons such as scaling within digital mediums (a quick recap of the prior logos is shown below)
Where I’m less comfortable with the brand evolution results is how close they get to the Googles Material Design feel with a set of rather mixed result illustrations, and I can’t help feeling these were somewhat rushed —
Finally, Moz://a appear to have omitted (or simply forgotten) other products/projects such as Pocket, WebThings, Hubs, Firefox Reality, Common Voice from their rebrand announcement.
While I like some elements of the rebrand, I can’t help feeling a few corners have been cut here. I couldn’t imagine Google doing that.
Vyxl offers Branding, Logo Design and Iconography among a host of other Design services. Get in touch now, to see how Vyxl can elevate your Product, Game, App, I.P., Service or Event!
Incredibly excited that a title I’ve been working on in secret for a few months, was announced yesterday. Automobilista (motorist in Portuguese) is a highly-regarded Sim Racing series developed by Brazilian-based Reiza Studios.
Vyxl has delivered new logotypes for the title —aka AMS2— and is working on the UI for the late-2019 launch (with some world-first design concepts, to be announced in due course).
Below you can see the logotypes, heavily inspired by (and fixing issues with) the original logo, shown bottom. Vyxl wanted to deliver a highly polished, highly recognisable motorsport-inspired identity, with the need to encapsulate the titles’ 14 characters within a recognisable silhouette for maximum readability wherever used. The master logotype even retains a horizon line, inspired by its’ predecessor. The acronym and social media badge/icons provide further flexibility for the brands’ applications across Social Media, Print and within Digital realms.
Original title logo for reference —
Reiza have created an announcement teaser featuring some of the titles new features (such as a new graphics engine including weather and day/night cycles) and of course Vyxl’s AMS2 logo design. Check it out —
Great work from all the team at Reiza, to say I’m very excited for this title would be a massive understatement!
Warp.Net has a great interview with Ian Anderson, co-founder of probably one of Vyxl’s favourite design studios of all time: the legendary Designers Republic (Warp Records, Wipeout games, Pulp, Aphex Twin, Autechre).
Covering the foundation of Warp, the development of the branding, and his working relationship with Warp Artists over 30 years, this is a great read.
Vyxl was recently involved in a rebrand for the 22nd Century Racing Series (’22RS’) racing game title currently in development at GOATi Entertainment in Melbourne, Australia.
Read on to see the development work that went into this. Continue reading “Vyxl Logo Design for 22RS”
Happy New Year from Vyxl!
Vanity Fair recently published this fascinating 20-minute video with James Verdesoto; the artist behind iconic posters like Pulp Fiction (yes, that poster), Ocean’s Eleven, and many more.
Some great insights here from this legendary designer, explaining some of the thinking and Art Direction that went into the Marvel posters.
Vyxl is immensely proud to be involved with the second Retro Rides Weekender, following the success of their 2018 event held at the legendary Goodwood racing circuit in the UK.
Channel 4 — a UK Television channel broadcasting since 1982 — has always stoked controversy and skirted the very edges of culture and taste.
I’d lost track of the number of C4’s offsprings — which now include Film4, E4, More4, 4Music and 4seven — and the entire suite of channels has recently had a consistent rebrand applied, the results of which you can see below:
Personally I’m not hugely impressed by the resulting set of logos; while they’re far more consistent as a whole, sharper for a digital age and each have a unique secondary colour; some feel unresolved with a mixture of rounded corners (the M in More for example) and sharp edges. Not easy to look at, especially in a group.
However, the hit-and-miss rebrand aside, C4 have a thoroughly weird and wonderful set (19, I believe) of new idents at their disposal, courtesy of a variety of UK-based creatives. Take a look at the rebrand reel below —
Things get really freaky with the unseen idents from the reel above; so if you like challenging, contemporary and wtf-laugh-out-loud ident animation…. see below!
Vyxl offers Branding and Art Direction services — get in touch if I can help your company, studio, game, product, event, or anything else besides!
Info and videos courtesy of the awesome BrandNew.
Established in 1967, Rolling Stone magazine covers popular culture (ie; not just Rock Music) and has recently updated its longstanding logo with a cleaner modern take, as shown below:
Continue reading “Rolling Stone logo updated”
Vyxl recently had the opportunity of a rapid rebrand of the Billy Strange Racing YouTube channel, and with Sim Racing a favourite Vyxl pastime the results were particularly satisfying.
With Billy rapidly expanding his subscription-base, Vyxl is honoured to be a part of his ongoing success.
Click on to read more about the design!
Super-fun update to a fun US Pizza brand established in the late 50’s.
What’s great with this is that the brand update has retained the charm of that era -particularly notable in the illustration examples as shown above, as well as some well-considered pruning: that of Caesar’s own chest hair.
Read more about the rebrand over at Brand New.
Vyxl absolutely loves the logo for the 2018 WCC.