Unsplash — Rebrand of a Superb (and free!) Stock Resource

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Vyxl has used Unsplash imagery within presentation work on a number of occasions, and can’t recommend this resource enough.

While the volume of content (550,000+ claimed images) doesn’t approach the long-long-established likes of Getty (over 200 million claimed assets) bear in mind it’s both free and provides ‘anti-stock‘; attempting to avoid the homogenised banality of mainstream stock photography. Vyxl definitely approves!

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All this aside, Unsplash has recently had a rebrand (new logo above, old below) and the results are perfect in my opinion.

The logo can be interpreted however you like it: Vyxl sees a ‘U’, a digital ‘splash’, a highly-minimalised Camera icon, or even an asset being removed from a resource.

I’ll leave it you to interpret more!usoldUnsplash

Read more about the rebrand at Mackey Saturdays’ own website
(ps—Pexels is another free Stock imagery resource worth bookmarking!)

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New Logo & Identity for Athlete’s Foot Australia

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Really solid work by Re Australia updating not only The Athlete’s Foot logo, but their print/digital identity and store designs.

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Loving the sharper, contemporary look they have achieved which drags what arguably was a pretty middle-of-the-road store brand right up-to date. Certainly; if you’re in the business of selling modern running footwear and apparel, your brand identity needs to reflect that.

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Great work! See/read more at Brand New

Vyxl — Rapid brand for Digital Lions

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Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)