Vyxl — Rapid brand for Digital Lions

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Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

Article — Designing Adobe’s Evolving Brand System

Sonja Hernandez -Experience Design Manager for Brand + Icon teams at Adobe- explains the process and development of rebranding the icons for Adobes’ Creative Cloud (CC) product family, and reveals the latest changes (hint; it’s not seen in the thumbnail…).

 

UI/Branding Teardown — Project Cars 2

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Fourth in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference.  Continue reading “UI/Branding Teardown — Project Cars 2”

UI/Branding Teardown — Automobilista

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Third in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference.  Continue reading “UI/Branding Teardown — Automobilista”

UI/Branding Teardown — Assetto Corsa

13d69c50-ede5-461d-a636-bdb2f8e14988Welcome to the second in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference.  Continue reading “UI/Branding Teardown — Assetto Corsa”

UI/Branding Teardown — RaceRoom Racing Experience (aka RRRE/R3E)

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Welcome to an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference.  Continue reading “UI/Branding Teardown — RaceRoom Racing Experience (aka RRRE/R3E)”

Gran Turismo Sport: 20 Years of GT

With the imminent release of Gran Turismo Sport, Sony Interactive have released this look-back with the original team discussing their visions and methods.

Racing titles -simulations in particular- are a favourite games genre at Vyxl, and there’s no doubting Gran Turismos’ huge impact and legacy on the ‘simcade’ sector of this market.